Tubby Todd Drew 10,000+ Viewers to Its Own Store in a 25-Minute Livestream
Tubby Todd's SUDSAPALOOZA live on its own Shopify store reached 10,230 unique viewers, peaked at 3,628 simultaneous viewers, and held live attendees for 8+ minutes on average.
August 28, 2026
Tubby Todd Bath Co., the plant-based baby and family skincare brand, ran a live event called SUDSAPALOOZA on its Shopify storefront with LiveMeUp. In 25 minutes, it reached 10,230 unique viewers, peaked at 3,628 people watching at the same moment, and kept them talking: 1,332 viewers wrote in chat.
Results at a glance
10,230
Unique viewers
19,521
Total views
14,944 live + 4,577 replay
3,628
Peak simultaneous viewers
8m 16s
Average live attendance
About a third of the broadcast
1,112 hours
Total watch time
Over 46 days in a 25-minute event
3,361
Chat messages
From 1,332 chatters
Background
Tubby Todd makes clean-ingredient skincare for babies and families, built for sensitive and eczema-prone skin. Its customers are parents: mobile-first, short on time, and loyal to brands they trust.
Live shopping has mostly meant marketplace platforms, where the audience, the data, and the customer relationship belong to the platform. Tubby Todd wanted to find out how much attention it could gather in one moment on its own website, with its own brand, and its own Shopify checkout.
What they did
One event, one name
SUDSAPALOOZA gave the live a clear identity and a reason to show up at a set time.
A tight 25-minute format
Short enough to hold attention from start to finish, with viewers staying for a third of the stream on average.
Live on the brand's own Shopify store
No redirect to a third-party app. Viewers watched, chatted, and browsed products on tubbytodd.com.
A hero product
Hair + Body Wash drew 5,161 product views, more than any other item.
The replay stayed on site
After the live, the replay kept working as a page on the brand's website, adding 4,577 more views.
Results
Reach and traffic
10,230 unique viewers: 7,494 during the live, 2,736 more through the replay.
19,521 total views: 14,944 live, 4,577 on replay. About 23% of all views came after the stream ended.
3,628 viewers at the same time at peak, on a live that ran only 25 minutes.
90.6% of viewers watched on mobile.
Engagement
13% of unique viewers wrote in chat (1,332 people), averaging 2.5 messages each: 3,361 messages in total.
38,574 likes, nearly 4 per viewer.
5,140 product page views from inside the live and replay.
8m 16s average live attendance (1m 44s on replay).
1,112 hours of total attendance: more than 46 days of watch time.
Infrastructure under load
Traffic arrived all at once. LiveMeUp's US-based streaming and live-interaction infrastructure handled the load with no issues, from playback to chat to product cards.
Key features that made it work
Shopify-native
The live runs on the brand's own store. Viewers, product pages, and data stay with the brand.
Built for scale
US-based streaming and real-time chat held through a 3,600+ concurrent peak.
Live chat and likes
Interaction tools that turned 10,000 viewers into a conversation.
Product cards in the stream
Viewers browse products without leaving the live: 5,140 product page views.
Replay as a second wave
The same event keeps drawing viewers after it ends, on the brand's site.
Lessons
A DTC Shopify live can reach marketplace-scale audiences
10,000+ viewers and a 3,600+ concurrent peak on a brand's own domain.
Short lives work
25 minutes was enough for viewers to stay a third of the broadcast and for 13% of them to chat.
Mobile is the default screen
9 in 10 viewers were on a phone. Design for thumbs first.
The replay is part of the event
Nearly a quarter of views came after the live ended.
Traffic can be tested
A live shows a brand how many people it can bring to its website at once, and confirms the platform behind it can take the load.