Live Shopping allowed L'Autre Mode to increase 2x the conversion rate of its product pages with an average presence time of 35 minutes. The brand quickly found its winning strategy thanks to the implementation of Live Shopping.
Behind L'Autre Mode are Joëlle and Stefano, a passionate duo linked by their offbeat universe that they transmit through their unique and feminine ready-to-wear collections. The other fashion has made a splash by starting to present its articles in Live on the Facebook application. But the application had its limitations and an integrated alternative on their e-commerce site was a better solution, especially since this format was very appreciated by the audience.
The brand wants to present its different pieces on a customizable channel, with more freedom in a Live format.
L'Autre Mode chooses the Live me up application to broadcast two shopping lives per week to present its new collections throughout the seasons. Thanks to its strong community on social networks, L'Autre Mode opts for a multi-channel strategy. In advance, the brand communicates on social networks, the date and time of its next Live shopping. On the day of the Live on the e-commerce site, the brand starts at the same time a Facebook Live to invite its audience to come and discover and buy its most beautiful pieces from the Live broadcast on its site.
"Live Me Up offers a solution without latency that enhances my customers shopping experience."
Joëlle, Co-Founder of l'Autre Mode
The brand quickly found its winning strategy! Live Shopping allowed them to increase 2x the conversion rate of their product pages with an average presence time of 35 minutes.
Joëlle appreciates the highlighting of the product sheets directly in the Live feed, tagged products that give her community the possibility to add the items to the shopping cart in one click! A quick and easy solution!
