With an engagement rate of 84%, Sportsystem broadcasts one live per month to talk about its different product lines alongside experts.
With an engagement rate of 84%, Sportsystem broadcasts one live per month on its e-commerce site to talk about its different product lines alongside experts. With the LiveMeUp solution, Live Shopping has allowed Sportsystem to reach 80% of viewers in replay.
On its e-commerce site and in its various stores in France, Sportsystem offers tennis articles of several brands. The brand has more than 100 references on its e-commerce site.
The brand wants to make its e-commerce site more attractive to increase its sales. Sportsystem, already a fan of the Youtube platform with its highly engaged audience, wants to bring its Youtube community to visit its e-commerce site.
Now, the brand broadcasts one live per month and offers different mechanisms to invite its audience to participate: contest, interviews with experts, a product offered for all orders during the live...
Sportsystem's communication has intensified: a banner on the homepage, posts on social networks and an attractive Live shopping page that hosts replays and launches the player directly during the Live.
As usual, Sportsystem invites the best experts to talk about the different brands of its e-commerce site. Arnaud made the choice to be always accompanied during his Lives Shopping. On the program: conviviality, good plans and demonstrations are the key words of the Lives of the Sportsystem brand.
Sportsystem's audience strongly appreciates the Lives Shopping with an engagement rate of 84% on its first Live. The brand communicates a lot on the replay and counts 80% of viewers in replay.
"Live Me Up offers an intuitive and easy to use Live Shopping "
Arnaud of Sportsystem
