Tajinebanane gathered 470 people during its first Live Shopping with more than 220 product pages consulted on its website. This first performance allowed them to reach a high conversion rate, with 30 shopping carts validated in Live.
Tajinebanane gathered 470 people during its first Live Shopping with more than 220 product pages consulted on its website. This first performance allowed them to reach a high conversion rate, with 30 shopping carts validated in Live.
Founded in 2018 by Alison Cavaillé, Tajinebanane offers breastfeeding clothing. The brand wanted to fight stereotypes, today it is the most famous brand of breastfeeding clothes. The founder works today with her whole tribe: her family. The brand aims to increase its sales and engage its community, which is very present on social networks.
Tajinenanane wants to increase its sales, an obvious objective for an e-retailer. The brand wants to start by increasing its sales as well as the engagement of its large community on its social networks. After trying the lives on the Instagram application, the brand finally did not reach the set goal.
Tajinebanane decided to change its strategy by calling on Live me up to broadcast live on its e-commerce site. The first Live Shopping of Tajinebanane was a real success to present its different products: timeless and best-sellers. With a fun and innovative communication, the brand invites its community to participate in the Live and to review the Replay by relying on the Klaviyo platform, marketing automation software to automate the sending of emails and Instagram to vary their communication using different media and content: a mystery promo code that must be guessed by its community during the Live. On Instagram, the brand announces the Live in story with an alert to keep its community informed of the time and date of the Live Shopping.
The brand's audience appreciated this new format: Live Shopping. Very quickly won over by the idea, its community wasted no time in playing the game. A few days before the live broadcast, Tajinebanane announced in a newsletter that its community could benefit from a 10% discount thanks to an improbable word that the brand's founder had to say during the live.
To start in Live Shopping, communication is the key! Between paid advertisements on social networks, post, reel, story in Instagram and newsletters, for Tajinebanane it is a real success! The brand has more than one trick up its sleeve to impact its community through its communication.
Tajinebanane gathered 470 people during its first Live Shopping with more than 220 product pages consulted on its website. This first performance allowed them to reach a high conversion rate, with 30 shopping carts validated in Live.
Credit photo : Tajinebanane
