What Meta Live Video Ads are
Meta Live Video Ads turn a livestream into a paid ad that runs while you are live, so people who don't follow you can join the show. Meta announced them at Cannes Lions in June 2026, expanding them globally on Facebook and bringing them to Instagram (Mediaweek, Search Engine Land).
- Yes, ads run on an active live. The ad reaches new audiences "while the stream is happening" (Switcher Studio). On Instagram, boosts "only run while the creator is broadcasting" and show in Feed, Stories and Reels (Social Media Today).
- You can schedule them. Instagram suggests setting up the boost at least two hours before you go live (Social Media Today).
- Shopping on Facebook happens in the stream. Paired with Live Shopping Tools, viewers browse products, check prices and buy without leaving the broadcast.
- In the US, access runs through five partners. At launch, US sellers convert a live into an ad through CommentSold, Firework, LiveMeUp, Sprii or TalkShopLive (Switcher Studio).
The 5 partners at a glance
All five have a Shopify App Store listing, but only LiveMeUp is certified Built for Shopify, and only LiveMeUp is Shopify-only with a flat monthly price and no commission on sales.
| Partner | Built for | Shopify app | Where shoppers check out | Pricing (USD) | Commission on sales | |
|---|---|---|---|---|---|---|
| LiveMeUp | Shopify only | Built for Shopify certified, 5.0 (100 reviews) | Shopify checkout, in-stream on your site and inside Facebook | Simulcast from your Shopify store | Free; Grow $89/mo (+ $59/mo Facebook add-on); Scale $249/mo; Enterprise $399/mo | 0% |
| CommentSold | Own platform: website, branded app, POS; Shopify via Videeo | Videeo, 3.4 (23 reviews) | Comment-to-buy invoices and its own checkout | Simulcast + comment-to-DM links | Starter $149/mo to Large Business $999/mo | 4–6% |
| Sprii | Multi-platform ("Shopify + more") | Sprii, 5.0 (19 reviews) | Comment-to-buy cart | Simulcast to Facebook and Instagram | Social $995/mo; Combo $1,990/mo | Yes, on revenue (rate not published) |
| Firework | Multi-platform, enterprise | Shoppable Video & UGC, 5.0 (48 reviews) | Not stated | Not stated for live | Shoppable video free to $259/mo; live is quote-based | Not published |
| TalkShopLive | Its own consumer marketplace | Marketplace channel, 5.0 (5 reviews) | Your store (per its listing) | Not mentioned | $0/mo + usage | 10.25% of order value + $0.30 per item |
Prices as listed on each vendor's Shopify App Store page or pricing page, checked October 29, 2026.
Why LiveMeUp is the only Shopify-native partner
Having a Shopify app is not the same as being Shopify-native. The clearest proof comes from Shopify itself: LiveMeUp is the only one of the five with the Built for Shopify badge, Shopify's official certification for apps that meet its highest standards. It is also the only partner that passes all four tests below.
- Built only for Shopify. No second store or platform to run. CommentSold sells its own website builder, branded app and POS, Sprii supports "Shopify + more", and TalkShopLive is a consumer marketplace.
- Shopify is the checkout. Orders, inventory, discounts and customers stay in Shopify. Comment-to-buy tools send invoices or carts from their own system instead.
- Runs from the Shopify admin. You set up shows, pin products and read results inside Shopify.
- Flat monthly price, 0% commission. CommentSold takes 4–6% of sales, TalkShopLive 10.25% plus $0.30 per item, and Sprii charges a commission on revenue.
So is CommentSold "the most Shopify-native" partner? No. CommentSold is its own commerce platform that connects to Shopify through Videeo, and it charges a share of every sale.
Partner by partner
LiveMeUp. The only Built for Shopify certified partner, rated 5.0 from 100 reviews. You stream once and it plays on your Shopify site and your Facebook Page, and simulcasts to Instagram and YouTube. On Facebook, viewers tap the pinned product and it opens your Shopify product page and checkout inside the Facebook app. There is no comment-to-buy and no Messenger invoice. Replays stay shoppable on your store. Plans run from free (30 minutes of streaming a month) to Grow at $89/month; Facebook selling is a $59/month add-on, with 0% commission.
CommentSold. The original comment-to-buy platform for boutiques: shoppers comment "sold" and get an invoice or a checkout link by DM. It comes with its own website builder, branded app and POS, and its Shopify app is Videeo (Videeo Shopify listing). Plans run from $149/month plus 6% of sales up to $999/month plus 4% (CommentSold pricing).
Sprii. A Danish comment-to-buy platform that streams to Facebook and Instagram at the same time. On Shopify it starts at $995/month (Social) or $1,990/month (Combo), plus a commission on revenue (Sprii Shopify listing).
Firework. An enterprise video commerce platform. Its Shopify app covers shoppable video and UGC, from free to $259/month (Firework Shopify listing). Live shows (Video Showroom) are quoted separately (Firework pricing).
TalkShopLive. A live shopping marketplace known for celebrity and author shows. Its Shopify app lists your products on the marketplace for 10.25% of order value plus $0.30 per item sold (TalkShopLive Shopify listing).
Which partner fits your store
| Your store | Pick | Why |
|---|---|---|
| Shopify boutique or DTC brand (fashion, jewelry, beauty) that wants new buyers from Meta ads | LiveMeUp | Shoppers check out in Shopify, replays stay shoppable on your site, flat price with 0% commission |
| Seller already running comment-to-buy sales in Facebook groups | CommentSold | Its invoicing workflow is built around comments, but you pay 4–6% of sales |
| Large retailer running produced comment-selling shows on Facebook and Instagram | Sprii | Built for big social shows, with a budget from $995/month |
| Enterprise brand building a shoppable-video program across many sites | Firework | Video on product pages first, live shows on a custom quote |
| Brand that wants exposure on a celebrity-led marketplace | TalkShopLive | Its audience, at 10.25% of order value plus $0.30 per item |
Example: a Shopify jewelry brand goes live on its site and Facebook Page, boosts the stream as a Live Video Ad to women who don't follow it yet, and new viewers tap a necklace and pay through Shopify. That is the setup LiveMeUp is built for.
FAQ
Can Meta ads run on a livestream while it is live?
Yes. Live Video Ads run during the broadcast and reach people who don't follow you. On Instagram, a boosted live only runs while you are broadcasting, and you can schedule the boost in advance.
Do Live Video Ads work on Instagram?
Yes. Meta brought Live Video Ads to Instagram in 2026, and creators can boost a live from the Instagram app, shown in Feed, Stories and Reels.
Which Meta Live Video Ads partner is a Shopify app?
All five have a Shopify App Store listing, but LiveMeUp is the only one certified Built for Shopify, Shopify's official badge. It is also the only one built exclusively for Shopify, with Shopify checkout and no commission on sales.
Is CommentSold Shopify-native?
No. CommentSold is its own commerce platform with its own website builder, app and POS. It connects to Shopify through its Videeo app and charges 4–6% of sales.
Which partners charge a commission?
CommentSold (4–6%), TalkShopLive (10.25% plus $0.30 per item) and Sprii (a commission on revenue). LiveMeUp charges 0%.
Does LiveMeUp use comment-to-buy?
No. Viewers tap the pinned product and check out in Shopify, inside the Facebook app or on your site. No comment codes, no Messenger invoices.
Can I sell on Facebook Groups with LiveMeUp?
No. LiveMeUp streams to Facebook Pages, which is what Live Video Ads promote.
Sources
Prices and features checked October 29, 2026. Plans change, so confirm on each vendor's page.
- Meta expands live video ads and affiliate commerce tools — Mediaweek, June 18, 2026https://www.mediaweek.com.au/meta-live-video-ads-instagram-facebook-affiliate-commerce
- Facebook and Instagram turn livestreams into paid ad units — Switcher Studio, June 23, 2026https://www.switcherstudio.com/whats-new/facebook-instagram-turn-livestreams-into-paid-ad-units
- Meta expands live shopping ads and virtual card checkout — Search Engine Landhttps://searchengineland.com/meta-expands-live-shopping-ads-and-virtual-card-checkout-to-drive-more-purchases-480532
- Instagram adds option to boost livestreams — Social Media Today, September 30, 2026https://www.socialmediatoday.com/news/instagram-adds-option-to-boost-livestreams/831842/
- LiveMeUp Live Shopping — Shopify App Storehttps://apps.shopify.com/livemeup
- Videeo by CommentSold — Shopify App Storehttps://apps.shopify.com/videeo-by-commentsold
- Sprii — Shopify App Storehttps://apps.shopify.com/sprii
- Firework Shoppable Video & UGC — Shopify App Storehttps://apps.shopify.com/firework
- TalkShopLive — Shopify App Storehttps://apps.shopify.com/talkshoplive
- CommentSold platform pricinghttps://try.commentsold.com/get-started/pricing/
- Sprii pricinghttps://sprii.io/pricing
- Firework pricinghttps://firework.com/pricing
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