$150 a live: how Carly Jean Los Angeles turned its Friday styling session into a 12.7X ROAS sales channel
Every Friday, Carly Jean Los Angeles hosts a styling session for its community, a women's capsule-clothing brand showing how to wear the new collection. Using LiveMeUp, the show goes live on the brand's Shopify store and its Facebook Page at the same time. In October, Carly Jean started adding a $150 Facebook live video ad to each live. The ad puts the session in front of shoppers who don't follow the brand yet, while the host is styling the pieces and checkout is one tap away.
$150
ad budget per live
12.7X
return on ad spend in the first month
7,800
people reached per live on average
The challenge: a loyal audience, but the same audience every week
With 21,000 Facebook followers, Carly Jean's Friday live already sold well to its fans. The question was how to reach new shoppers without a big ad budget or extra work each week.
How it worked in LiveMeUp
- Connect once. Carly Jean connected its Shopify store and its Facebook Page to LiveMeUp, so every piece shown on the live can be bought with Shopify checkout.
- Add a $150 Facebook live video ad to the live. From LiveMeUp, the team sets a $150 budget, a sales objective and an Advantage+ audience, and the ad runs while the show is live.
- Repeat every Friday. The same setup runs each week: same budget, same audience, new collection. The live streams to Shopify and Facebook at once.
The results: $600 in October, $7,635 in sales
Over four lives in October, Carly Jean spent $600 on Facebook live video ads and Meta attributed $7,635 in sales to them, a 12.7X return. Each live reached about 7,800 people, at around $2 per click and a $14 CPM. Results per live ranged from 3.9X to 31.8X, and six lives in, the ads are holding at 10.8X.
"Our Friday live used to reach the people who already follow us. Boosting it with live video ads puts the styling session in front of new shoppers while it's happening, and they buy right there."
— Ali, E-commerce Manager, Carly Jean Los Angeles
Why LiveMeUp sellers use Facebook live video ads
"You don't need a big budget for this. A live video ad shows your stream to people who have never heard of you, at the exact moment a host is showing the product. That's why many of our sellers start with a small budget per show and keep it running every week."
— Guillaume Faure, CEO and co-founder, LiveMeUp
Takeaways
- Start small and stay consistent. $150 a live is enough to reach thousands of new shoppers.
- A weekly slot does the heavy lifting. The same show, the same day and the same ad setup make results repeatable.
- Judge it over a month, not one show. Single lives ranged from 3.9X to 31.8X; the month landed at 12.7X.
FAQ
How much should I spend on a Facebook live video ad?
Carly Jean Los Angeles spends $150 per live and earned a 12.7X return on ad spend in its first month.
Who sees a Facebook live video ad?
People beyond your followers. With an Advantage+ audience, Meta finds likely buyers and shows them your live while it is happening.
Can shoppers buy during the live?
Yes. LiveMeUp streams to Shopify and Facebook at the same time, and every product shown is available with Shopify checkout.
How long should a live shopping show be?
Carly Jean's Friday lives typically run two hours or more, long enough to style a full collection.
Source: Meta Ads Manager and LiveMeUp platform data, October 2026 (4 lives). ROAS = Meta-attributed purchase value ÷ ad spend. Results are campaign-reported, not a conversion lift study.
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