Cords Club earns 5X return on ad spend with $200 Facebook live video ads
For the home of the flat back stud, live is a sales event, not a broadcast. With LiveMeUp, each Cords Club show streams on its Shopify store and Facebook at once and lines up with a flash sale or marketing moment, while a $200 Facebook live video ad reaches an average of 12,000 people per live, well beyond its own followers. Now the brand is building live into a channel of its own: a fixed weekly slot, a growing host team, and up to eight hours of live a day being tested for Black Friday.
$200
ad budget per live
5X
return on ad spend
12,000
people reached per live on average
The challenge: making live more than a founder-run experiment
Meta is Cords Club's main sales channel, and live shopping was already working. The next step was turning it into something predictable: a slot customers could count on, sales moments to anchor each show, and hosts beyond the founders.
How it worked in LiveMeUp
- Connect once. Cords Club connected its Shopify store and its Facebook Page to LiveMeUp, so every piece on the live is shoppable with Shopify checkout.
- Tie each live to a sales moment. Every show is planned around a flash sale or launch, and a $200 Facebook live video ad is scheduled from LiveMeUp to run while it is live, with an Advantage+ audience.
- Go live in the same weekly slot. The show streams to Shopify and Facebook at once, at a fixed time customers learn to expect.
The results: a channel that pays for itself, and is scaling
Each live runs on a $200 ad budget and reaches an average of 12,000 people. Across its three latest October lives, Facebook live video ads returned 5X their spend. The brand now tracks live like any channel, on conversion and revenue growth, and is scaling it: a fixed weekly slot, new hosts, and up to eight hours of live a day being tested for Black Friday.
"Meta is our primary sales channel, so live video ads were a natural fit. Spend stays stable and evenly distributed across the whole show, building up after the first ten minutes. What we track is conversion and revenue growth, because the live channel has to pay for its own equipment and streamers. The real challenge is scaling beyond the founders, so we now hire our hosts through college outreach."
— Alena, CMO, Cords Club
Why LiveMeUp sellers use Facebook live video ads
"Brands that treat live as a channel, with a set slot, a host team and a sales calendar, get the most from Facebook live video ads. The ads bring new viewers to every show, and the schedule gives them a reason to come back."
— Guillaume Faure, CEO and co-founder, LiveMeUp
Takeaways
- Anchor every live to a sales moment. Flash sales and launches give viewers a reason to buy now.
- Fix the slot. A regular day and time builds a habit and makes ad results comparable week to week.
- Plan for hosts early. Scaling live means people beyond the founders; Cords Club hires through college outreach.
FAQ
How much should a brand spend on Facebook live video ads?
Cords Club runs each live on a $200 ad budget, reaching an average of 12,000 people per show.
Do Facebook live video ads work for jewelry brands?
Yes. Cords Club earned 5X return on ad spend across its three latest October lives, from a $200 ad budget per live, reaching an average of 12,000 people per show.
How often should a brand go live?
Cords Club goes live weekly in a fixed slot and is testing up to eight hours a day for Black Friday.
How do you scale live shopping beyond the founders?
Cords Club hires hosts through college outreach and tracks live on conversion and revenue growth.
Source: Meta Ads Manager, LiveMeUp platform data and Cords Club Shopify data, September–October 2026.
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