Hotel Chocolat drove 521,000 impressions from one studio livestream with Facebook live video ads

Hotel Chocolat is building its social commerce strategy, and it started with one show. The premium chocolate brand teamed up with a Los Angeles livestream studio for broadcast-quality production and professional hosts, then let LiveMeUp handle everything else: one live, streamed to its Shopify store and its Facebook Page at the same time, with Facebook live video ads warming up the audience before the show, filling it during, and boosting the replay after. All of it was set up from one place.

521K

impressions from one 2-hour live

20X

its 25K Facebook followers

The challenge: getting a premium brand's live in front of enough people

A studio-quality show is only worth it if people watch. Hotel Chocolat had 25,000 Facebook followers, a great product to demonstrate on camera, and no wish to juggle separate tools for streaming, checkout and ads.

How it worked in LiveMeUp

  1. Connect once. Hotel Chocolat connected its Shopify store and its Facebook Page to LiveMeUp, so every product shown on the live is shoppable with Shopify checkout.
  2. Schedule the show and its ads together. From LiveMeUp, the team scheduled the live and its Facebook live video ads: a warm-up ad ahead of the show, ads running while it was live, and a boost on the replay. The campaign used Meta's Sales objective. Audience: Advantage+.
  3. Go live once, on both channels. The studio hosts went live a single time, and LiveMeUp streamed it to the Shopify store and Facebook simultaneously, with products pinned on screen.

The results: 20X the reach of its own following

One 2-hour live generated 521,000 impressions, more than 20 times Hotel Chocolat's 25,000 Facebook followers. The ads before the show built the audience, the ads during it kept the stream full, and the replay boost kept the content working after the hosts signed off.

"LiveMeUp makes it incredibly simple to stream on Shopify and Facebook at the same time and run Facebook live video ads from the same place. The ads were hugely effective at bringing massive viewership to our live and driving awareness for the brand."

— Amanda, Digital Marketing Leader, Hotel Chocolat

Why LiveMeUp sellers use Facebook live video ads

"The hard part of live shopping has always been getting people into the room. Facebook live video ads solve that, and when the show, the checkout and the ads are set up in one place, a brand can warm up the audience, keep the live full and keep selling from the replay without switching tools."

— Guillaume Faure, CEO and co-founder, LiveMeUp

Takeaways

  • Production and distribution are separate jobs. A studio makes the show look premium; Facebook live video ads make sure people see it.
  • Use all three ad moments. Before the live builds the audience, during the live keeps it full, and the replay extends the show's life.
  • One setup beats three tools. Streaming, Shopify checkout and ads managed together is what makes a single live easy to run.

FAQ

What are Facebook live video ads?

They are Meta ads that promote a livestream to people beyond your followers while it is live, and can also run before the show and on the replay.

Can I stream to Shopify and Facebook at the same time?

Yes. LiveMeUp streams one live to your Shopify store and your Facebook Page simultaneously, with products pinned and Shopify checkout.

How many impressions can one livestream get with ads?

Hotel Chocolat's 2-hour live reached 521,000 impressions, more than 20 times its 25,000 Facebook followers.

Do I need a studio to run live video ads?

No. Hotel Chocolat chose a studio for premium production, but the ads and the simulcast work the same for brands that stream from their own space.

Source: Meta Ads Manager and LiveMeUp platform data, October 2026. Results are campaign-reported, not a conversion lift study.

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