Whatjewelry shoppersask duringlive shopping
Jewelry shoppers ask for the details a jeweler would give them.
We looked at 190 questions from 55 lives at 5 jewelry brands to see what shoppers want to know before they buy.
of lives ask for specs (metal, stones, weight or durability)
of lives get a fit question (size, length or compatibility)
of lives get a question about how to buy (codes, giveaways or waitlists)
of lives ask if a piece works with what they own (or what comes with it)
Top 12 question types by share of lives
What shoppers actually ask
Most questions fall into four categories.
“Will the hoop charm fit on my existing hoops?”
“Will a butterfly pendant fit on an adjustable magnetic cord necklace?”
“Can I add an extender to the short necklace?”
“Can the pinky ring be resized?”
Five ways to answer questionsbefore they're asked
Give the specs out loud.
Metal and karat, stone color, gram weight, solid or hollow, and how it's made come up in more than half of lives. Say them out loud and put them on the product page.
Say what each piece works with.
Name the hoops, chains and posts it fits, and what's included: backs, chains, extenders. That answers 4 lives out of 10 before anyone types it.
Answer sizing before it's asked.
Ring size and chain length each come up in a fifth of lives. Show the size, and say whether it can be resized, shortened or extended.
Explain how to buy once.
Buying, codes, member discounts, giveaways and waitlists come up in 4 lives out of 10. A 30-second walkthrough at the start and a standing FAQ on your store cover them.
Show the set.
Almost a fifth of lives get a question about a matching piece or how to stack. Show the matching piece right after the first one.
Your shoppers are on Facebook and Instagram.Your checkout is on Shopify.
One live, every channel
Your store, app, Facebook and Instagram at once.
Buy in the stream
Shoppers check out without leaving the live.
Boost the live
Reach new shoppers with Meta Live Video Ads.
One set of orders
Every sale lands in Shopify.
Take the report with you
The five-page report covers the top questions, the four categories and the playbook. Free — enter your details to download it instantly.