Whatfashion shoppersask duringlive shopping
Fit comes up in 7 out of 10 fashion lives. We looked at 500+ questions from 100+ lives at 10+ boutique brands to see what shoppers want to know before they buy.
By LiveMeUp · Data through Nov 1, 2026, updated quarterly
of lives get a fit question: size, length or how it runs
questions are about how to buy, not what to buy
of lives get a question about fabric, stretch or true color
of lives get a length or petite question
Top 12 question types by share of lives
What shoppers actually ask
Most questions fall into four families. Here are real examples from the lives we analyzed, with brand and product names removed.
“How do relaxed-fit denim dresses usually run — should I size up or down?”
“I'm 5'2" — what are my easiest options to make jeans fit the right length?”
“If I know my size in one style of jeans, will it be consistent for other styles?”
“Are sleeves on these jackets generally short, or do they fit people with longer arms?”
Five ways to answer questionsbefore they're asked
Lead every product with fit.
Give the host's height and size, whether it runs true to size, and the inseam. That answers the most common question before anyone types it.
Explain how to buy at the start of each live.
A quarter of questions are about buying: restocks, codes, adding to cart. A 30-second walkthrough at the start saves the rest of the live.
Give petite shoppers their own answers.
Length and hemming come up in a quarter of lives. Inseam numbers and a note on hemming close the gap.
Describe what the camera can't show.
Fabric weight, stretch and true color come up in almost half of lives. Say them out loud and put them on the product page.
Answer restock and promo questions once.
"When is it back?" and "does the code apply?" repeat every live. A standing FAQ on your store covers them, and it's what AI assistants pick up when shoppers ask outside the live.
Your shoppers are on Facebook and Instagram.Your checkout is on Shopify.
Your shoppers want to buy without leaving the live. Sell where they watch, with checkout and stock on Shopify.
One live, every channel.
Your store, app, Facebook and Instagram at once.
Buy in the stream.
Shop-in-stream on Facebook; Shopify checkout from Instagram.
Boost the live.
Reach new shoppers with Meta Live Video Ads.
One set of orders.
Every sale lands in Shopify.
Best setup for fashion boutiques on Shopify
Run the live on your Shopify store, stream it to Facebook and Instagram, and keep selling with replays.
Go live on your store.
Shoppers pick size and color in the video and check out with your Shopify checkout.
Stream to Facebook and Instagram at the same time.
On Facebook and Instagram, viewers tap the pinned product and check out without leaving the app. No “comment SOLD.”
Boost the live with Meta Live Video Ads.
LiveMeUp is the only Meta partner whose Live Shopping app has Shopify’s Built for Shopify certification.
Compare Meta partnersKeep selling with shoppable replays.
Put shoppable replays on your homepage and product pages.
Pricing as of October 2026: 0% commission
| Plan | Price | Included |
|---|---|---|
| Free | $0 | 30 min/month |
| Grow | $89/month | 4 h/month, Instagram multistream; Facebook add-on $59/month |
| Scale | $249/month | 12 h/month |
| Enterprise | from $399/month | from 25 h/month |
Successful Live Sellers
"Twice-weekly shoppable livestreams now bring in 20% of monthly revenue, with zero paid advertising."
"Facebook Live Video Ads brought new live shoppers on purpose: +99% store-wide sales in 60 days."
"A $50 video ad tied to each live show reached thousands of shoppers and sent them to the Shopify store."
Take the report with you
The five-page report covers the top questions, the four families and the playbook. Free — tell us where to send it and download it instantly.