The engagement rate has emerged with social networks. This performance indicator provides insight into the quality of interaction between a brand and its community. The higher the engagement rate, the more successful the publication has been. This KPI should also be measured and analyzed during Live Shopping events. A promising engagement rate ensures a successful Live strategy. Here's why:
Discover how Oden multiplied its engagement rate by 10!
Now, here's THE essential checklist for every Live to successfully achieve your Engagement objective:
Ready to skyrocket your Engagement objective during your next Live?
We'll see you for the 7th episode with a new goal to aim for, to make Live an essential tool in generating revenue.