Live Shopping Education - Objective: engagement #6

The engagement rate has emerged with social networks. This performance indicator provides insight into the quality of interaction between a brand and its community. The higher the engagement rate, the more successful the publication has been. This KPI should also be measured and analyzed during Live Shopping events. A promising engagement rate ensures a successful Live strategy. Here's why:

  • Engagement promotes sales. A engaged customer during a Live session is more likely to make a purchase.

  • Engagement goes hand in hand with retention. The most loyal customers are inherently the most engaged in your communications and events. Cherish them!

  • Engagement nurtures Brand Love. Loyalty and engagement lead to Brand Love. As we saw in a previous episode, Brand Love is the ultimate goal to position yourself as the leading brand in your market. Having a high engagement rate is an excellent indicator of growing Brand Love.

Discover how Oden multiplied its engagement rate by 10!

Objective Engagement Checklist:

Now, here's THE essential checklist for every Live to successfully achieve your Engagement objective:

  • Place Chat at the heart of your Live strategy. Don't neglect the live chat feature, especially since LiveMeUp offers real-time Live Shopping. There's zero latency, so you can see what your community writes instantly.
  • Have at least two people during your Live. Having at least two people allows someone to moderate the chat and respond more easily to viewers, while the other person is on camera. If you're doing a simultaneous stream on Instagram, Facebook, or Youtube, we recommend having multiple people to not miss an opportunity.
  • Say "Hello" and "Welcome" and introduce the topic of the day. It may sound simple, but if you could personally greet your viewers at the beginning of your Live, they will feel included and be more likely to engage with you and the community present.
  • Create interaction with your community. During the Live, don't hesitate to talk to viewers, ask questions, and answer their inquiries.

  • Be comfortable, calm, and approachable. The more relaxed you appear, the more your customers will want to show their engagement. The Live is a pleasant moment of relaxation, for you and the viewers.

Ready to skyrocket your Engagement objective during your next Live?

We'll see you for the 7th episode with a new goal to aim for, to make Live an essential tool in generating revenue.

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