Your marketing is most likely based on a multi-tier strategy.
These levers are as many axes in your current communication strategy, complementary axes that intersect with each other. When you deploy a new form of communication, it must therefore be perfectly integrated into your existing strategy. You must therefore :
Here are the questions our clients most often ask before going live :
If you answered "yes" to at least one of these questions, then live is a solution to consider for your business!
Working with live content requires some organization. Here are the questions we asked our clients before they went live:
If you didn't answer "yes" to all these questions, don't panic! But you need to have these elements in mind to put all the chances on your side.
👉 Build your benchmarks based on these 4 equally important metrics
✔ The number of viewers
To track the progress of your pre-live promotion. This is a number that should increase Live after Live.
✔ The acquisition rate per channel
To determine which channels are working best. This will allow you to optimize the ones that work and correct the ones that don't attract many people.
✔ The engagement rate
To determine the attractiveness of your live content.
✔ Conversion rate
To iterate on Live offers and determine which ones work best with your audience.