✔ Choose a tone of voice that is in harmony with your brand platform
✔ Pay attention to the outfit of the animation: don't put prints, stripes or clothing that is the same color as the background so as not to ruin the visual
📱 What equipment?
Smartphone, computer, lighting, microphone. This is all you need!
There is a big difference between a low light video and a well-lit video. They are easier on the eyes and look more professional. Simple tools like a ring light or softbox can make all the difference.
Good lighting not only helps showcase products, but also creates a warm atmosphere for a better overall experience.
➡️ Check out our listing on Amazon📌
📌 Which venue?
Adapt the venue to your Live theme according to the context and your desires. For example, it can be interesting to present your swimwear collection on a beach rather than in your premises.
Remember to check your connection from the shooting location with https://speed.cloudflare.com/.
We recommend a 4G or wifi connection with a minimum upload speed of 10Mbps. If possible, try to change locations to diversify the atmosphere of your Lives.
Some location ideas:
🌱 What setting?
Get creative with the examples below to create the perfect setting for your Live that the audience will relate to.
➡️ Inspiration for your decoration
💡 TIPS: Set up your strategy over time, set a regular appointment with your audiences, give yourself a chance to learn then adjust
🕺 Test event (in parallel with the real one):
To be opened 2 hours before to test its connection and that everything is ready (products, promo codes etc.)
Go for a light production that will reinforce the authenticity and spontaneity of the event. To do this, we give you some of our secrets for preparing a Live from that works:
✔ A maximum duration of 30-35' excluding exceptional events
✔ Create peaks of interest to pace the event
✔ Make breaks to ask your audience questions and answer theirs. Prepare surprises: contests, discounts, gifts, new products...
✔ Prepare your segues
✔ How will you present your products, show them, wear them, use them?
✔ Will you offer incentives to stay on the Live, codes, coupons, offers?
✔ Conclude the event and give RDV for a specific event or for the next Live if the date is already known.
💡 TIPS: Knowing the products presented and annotating the key information to share is essential: what are their benefits, how to use them, what are their prices, etc.
But spontaneity is also a key element of Live Commerce. The presenter needs to step out of the role of salesperson and present the products as if he/she were presenting it to a friend. By being natural and spontaneous, the Live will be warmer and more alive for the participants.