COURSE 3 : Produce your first Live Shopping event

Produce a live event

❓ How?

✔ Choose a tone of voice that is in harmony with your brand platform

✔ Pay attention to the outfit of the animation: don't put prints, stripes or clothing that is the same color as the background so as not to ruin the visual

📱 What equipment?

Smartphone, computer, lighting, microphone. This is all you need!

There is a big difference between a low light video and a well-lit video. They are easier on the eyes and look more professional. Simple tools like a ring light or softbox can make all the difference.

Good lighting not only helps showcase products, but also creates a warm atmosphere for a better overall experience.

➡️ Check out our listing on Amazon📌


📌 Which venue?

Adapt the venue to your Live theme according to the context and your desires. For example, it can be interesting to present your swimwear collection on a beach rather than in your premises.

Remember to check your connection from the shooting location with https://speed.cloudflare.com/.

We recommend a 4G or wifi connection with a minimum upload speed of 10Mbps. If possible, try to change locations to diversify the atmosphere of your Lives.

Some location ideas:

  • Store
  • Showroom
  • Studio
  • Office
  • Production plant
  • At home


🌱 What setting?

Get creative with the examples below to create the perfect setting for your Live that the audience will relate to.

➡️ Inspiration for your decoration

💡 TIPS: Set up your strategy over time, set a regular appointment with your audiences, give yourself a chance to learn then adjust


🕺 Test event
(in parallel with the real one):
To be opened 2 hours before to test its connection and that everything is ready (products, promo codes etc.)

Tips for a winning live show

Go for a light production that will reinforce the authenticity and spontaneity of the event. To do this, we give you some of our secrets for preparing a Live from that works:

✔ A maximum duration of 30-35' excluding exceptional events

✔ Create peaks of interest to pace the event

✔ Make breaks to ask your audience questions and answer theirs. Prepare surprises: contests, discounts, gifts, new products...

✔ Prepare your segues

✔ How will you present your products, show them, wear them, use them?

✔ Will you offer incentives to stay on the Live, codes, coupons, offers?

✔ Conclude the event and give RDV for a specific event or for the next Live if the date is already known.

💡 TIPS: Knowing the products presented and annotating the key information to share is essential: what are their benefits, how to use them, what are their prices, etc.
But spontaneity is also a key element of Live Commerce. The presenter needs to step out of the role of salesperson and present the products as if he/she were presenting it to a friend. By being natural and spontaneous, the Live will be warmer and more alive for the participants.