Ama Pâtissière gets conversion rate of up 18% during Live Shopping session

Ama gathers its audience once a month to prepare, live from its e-commerce site, its must-have cakes using its boxes. With an average presence time of 18 minutes, Ama obtains a high conversion rate thanks to the implementation of this new strategy: the Live.

Recipe in Live per month
Average viewing time
Engagement rate

Ama Pâtissière offers new generation boxes to facilitate home baking with the help of an artisan to promote an artisanal process. In Ama's box, you will find handmade cookies of the right size, an ingredient already transformed by hand and some pastry materials.

The challenge

Ama's ambition is to accompany its customers in the handling of its boxes while showing that it is a quick and easy solution. The brand would also like to reassure pastry chefs by presenting them with a solution specially designed for them !  

Ama also wishes to increase the traffic of its website and convert the community of the most curious into real bakers.Through a new source, Ama wanted to reassure its community on the handling of its boxes and the ease of exchanging and asking all its questions live from its website.

The solution

Ama chooses the Live me up app to broadcast one live per month to prepare, live, its must-have cakes. Through a live experience, Ama invites its community to participate in a real online baking class and answers all the questions asked by its audience. His community is now immersed in the heart of his Live.

The Live me up solution is intuitive, light and flexible. Ama bakes live with its community to make this moment a real recipe card that its customers can find on the site in replay at the end of the Live.

#A recipe card in video

Ama now lists all of its Lives on its e-commerce site in a page called "AMA Live" to help its customers make their cakes. These recipe cards are 100% digital, available at any time on its website to show the pastry-making gestures and the steps to follow to realize its recipes.

"Live allows me to put Ama in the kitchen of my clients when they make their cake!"

Véziane, Founder Ama Pâtissière

The results

Lives and replays generate real traffic and conversion peaks on Ama's e-commerce site and increase the conversion rate of product pages. The AMA Live page is the second most visited page on the site with an average viewing time of 18 minutes. Ama has been able to engage its audience through an innovative solution: the Live experience. Ama's audience quickly appreciated this new concept that allows them to have an immediate answer and to see the baking gestures in video, important characteristics that they will not necessarily have, in writing, in a classic recipe card. Now, Ama really wants to build its community on its website and use social networks as a real relay support.

Credit Photo : Ama Pâtissière

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