With 30 minutes of user time per Live, Pêcheur has achieved record numbers. Live Shopping and Video Replay have allowed it to multiply its conversion rate by 5 and to strongly increase its customers' engagement.
Founded in 2004 by 2 fishing enthusiasts, the pure-player Pêcheur has become the European leader in online fishing tackle sales.
The e-commerce website, available in 7 languages, references more than 100,000 products. Pêcheur counts today 700 000 customers and a very large community on its social networks.
The products offered by Pêcheur are numerous and some of them can be very technical. It is therefore difficult to understand how to use them for beginners as well as for the more experienced. Pêcheur wants to make it easier for everyone to use its products!
Already benefiting from a very large Youtube community, Pêcheur is comfortable with the video format. The brand knows how to talk and interest its followers.
Live Shopping is the ideal solution to be close to the customers. Realize live demos and exchange on the technique. It is also and above all a way to monetize the content, by allowing customers to buy products directly during the Live.
Pêcheur chooses the Live Me Up application as a solution for Live Shopping and Video Replay. Live Me Up allows Pêcheur to synchronize its catalog, shoot Live, broadcast them live on its e-commerce and then make them available in Replay on a dedicated page.
Now, Pêcheur hosts a live per week with their partner brands on rich and varied technical themes. A real meeting with the community is created.
Pêcheur didn't wait to step out of its comfort zone. In January 2023, the brand broadcast 17 lives in the middle of an event with only a smartphone, a tripod and a computer.
From January 20 to 22, 2023, Pêcheur participated in the annual fishing show in Clermont-Ferrand. This show welcomes as many fishing enthusiasts as fishing lovers. Pêcheur has given itself the challenge to realize a Live marathon during these 3 days at the show! On the program of the weekend: new products, tutorials and interviews with experts and partners.
"Live me up offers a solution that is simple to install easy to administer and most importantly easy to use."
Stephane, co-founder of Pêcheur.
Live Shopping has allowed to further engage the Pêcheur community: by broadcasting one live per week, Pêcheur has created a weekly appointment for its customers.
The implementation of this new strategy has allowed Pêcheur to multiply its conversion rate by 5. Replays also accelerate sales because Pêcheur has 6x more viewers in replay than in live. It's huge!
The Live Shopping page has quickly become the second most visited page on the site. The average viewing time for Fisherman's Lives is 30 minutes.
In the near future, Pêcheur wants to use duplex to broadcast live with other experts or partners in another location. This feature will soon be available on the Live Me Up application.