Live Shopping Beauty & Skincare
Educate, advise and sell your beauty products through Live Commerce
Share your expertise and boost your sales
Choosing the right beauty product for your skin requires some expertise. Your customers need help and advice before making their choice :
- Who is the product for?
- For which type of skin?
- What are the benefits?
- What are the ingredients?
- How to use it?
- How many times a week?
- How does it feel once applied?
These are all questions that stop your prospects from buying one of your products.
Posting pictures is not enough. You need to familiarize your audience with your products through live stream e-commerce.
Let your influencers present their skincare routines or a collaborator demonstrate your lipstick shades. Take time to answer questions from your audience in a personalized way, and you will give them the reassurance they needed to make a purchase.
Live Stream Shopping ideas for the beauty, cosmetic and skincare industry
Demonstrations and product launches
Collaboration with other industry experts or influencers
Host virtual makeup classes and live flash sales
Streaming makeup and skincare tutorials
Conducting live interviews or Q&A sessions
Oden’s success story
ODEN is a french brand that manufactures natural and preservative free vegetable oils for face and body. The brand was looking for an original way to increase traffic on their website and Live Shopping was seen as a solution they had to test.
The Live Me Up solution quickly attracted their social audience to the e-commerce site, while greatly increasing their conversion rate thanks to a one-click purchase of the products.
Oden's Live Shopping page, which features the brand's replays, has become one of the most popular pages on the site. It not only helps them generate regular sales but also serves as a showcase of the brand's strong commitments.
Key figures :
more sales between the 1st and 3rd live
more viewers in replay than in live
What makes Live Me Up different
One click add-to-cart
Advanced data analytics & insight
Immediate Shoppable replay
Lightweight, high-performance solution