Leonia Cosmetiques boosts product page views 5-fold with Shoppable Videos

Shoppable Videos have allowed Leonia to increase the number of views on its product pages by 5 times and thus increase session duration by 3 times.

x5
number of views on its product pages
x3
Session length

About Leonia: The first brand of organic cosmetics with white tea.

Leonia Cosmetics is a cosmetics brand committed to providing high-quality products formulated with carefully selected ingredients to enhance beauty: white tea. White tea is one of the most powerful antioxidants globally, and it is, in fact, the purest tea!

Leonia Cosmetics stands out from the competition through its dedication to excellence and commitment to environmentally friendly practices.

The Context

Leonia Cosmetics has decided to bring a new dimension to its product pages by enhancing them with the addition of videos originally created for its social media networks.

This initiative aims to provide customers with an immersive and authentic experience, highlighting the exceptional features of each product.

These passionately crafted videos not only showcase the performance of our products but also unveil the history and vision of the Leonia Cosmetics brand.

The brand has enlisted Livemeup to add its pre-recorded videos to product pages on its e-commerce site.

The Solution

Livemeup has recently launched a new product: Shoppable Video. This involves adding a "add to cart" video of approximately 1 minute to your product pages. This video allows you to present your products in more detail.

To save time, Livemeup offers two options:

  • Choose a pre-recorded video from your phone.
  • Record your video live.

However, with its 10K followers, videos are not something Leonia lacks. Leonia engages its community by creating stories and posts: images, reels, guides, mainly on its Instagram account.

To reuse its content, Leonia reuses the videos created for its Instagram account by adding them to some of its product pages. This is authentic content for Leonia, who has opted for testimonial videos from various customers.

The Results

Approaching the Christmas holidays, Leonia Cosmetics has downloaded numerous videos from its gallery to add them to different product pages.

Shoppable Videos have allowed Leonia to increase the number of views on its product pages by 5 times and thus increase session duration by 3 times! Indeed, videos are an excellent way to improve session duration on your e-commerce site.

It's important to note that adding these videos does not affect the loading time of your site!


It's time to go Live !

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Grow your business with Live Shopping & Shoppable Video.