With 750 viewers Tajinebanane has attracted twice as many viewers compared to its Instagram lives and the brand achieves €25k in sales in just 10 minutes ! An incredible performance !
Founded in 2018 by Alison Cavaillé, Tajine banane offers nursing clothes and several men's and children's collections. The brand is now the most famous brand of nursing clothes.
For its second Live, the brand is full of ideas to increase its conversion rate and customer engagement. The brand Tajinebanane has chosen to present its new spring collection "The sky, the birds and the mother" in a live preview and on its e-commerce site.
With the LiveMeUp solution, Tajinebanane takes live from its Bordeaux store to show its new products, zoom in on the details of its collection and answer the thousand questions of its customers. The brand's strategy was to launch its new collection in preview only on its e-commerce website from 8:30 pm. Thus, 15 minutes after the beginning of the Live, its audience could add the products to their cart. The official launch of its new collection on its e-ecommerce site, for its community not able to participate in the live, was planned at 9pm at the end of the Live.
A few hours before the start of the Live, Tajinebanane shows the backstage of the Live in Instagram story to invite his community to watch the Live.
"Live shopping gave us the ability to display our collection in motion"
Marvin, co-founder of Tajinebanane
To get started with Live Shopping, communication is very important. The brand publishes posts, real and stories on the Instagram application and schedules the sending of its newsletter through the Klaviyo tool. For Tajine banana this is a real success! The brand knows how to engage its community.
Avec 750 viewers Tajinebanane a attiré 2x plus de viewers par rapport à ses lives Instagram et la marque réalise 25k€ de chiffre d'affaires en seulement 10 minutes.
Credit photo : Tajinebanane